5/8/2025–|Last update: 06:28 (Mecca time)
The Italian Competition Authority imposed a fine of one million euros ($ 1.16 million) on Shein for the Internet Fashion Fashion Fashion Fashion, due to what it said was misleading customers on the environmental impact of its products.
This is the second financial punishment imposed by the European Competition Authority on “Shen” in less than a month, after France fined the company 40 million euros (about 44 million dollars) on July 3 due to fake discounts and misleading environmental allegations.
The Italian fine was imposed on “Infinite Styles Services Co. Limited”, a company based in the Irish capital Dublin that runs the website of “Shin” in Europe, following an investigation by the Italian Competition Authority last September.
In a statement, “Shin” said it had fully cooperated with the Italian body, and took immediate measures to address the fears raised.
The Chemical Factors Association said that the letters of environmental sustainability and social responsibility on the Shin website “were sometimes mysterious, public or exaggerated, and in other cases they were deleted and misleading.”
The Italian Competition Authority also confirmed that the allegations of “Shen” regarding the design of the circular system and the ability to recycle the product have proven to be false or at the very least confusing “, and that the green credits of its group of designs are exaggerated.
Shen is working to promote the “Evolushein by Design” group as clothes made using more sustainable and responsibility manufacturing.
However, the Italian Competition Authority said that consumers “may be misleading to believe that the group is made of fully recyclable materials, which are faltering in view of the fibers used and the current recycling systems.”
On the other hand, Shin said in its statement: “We have strengthened our internal reviews and improved our website to ensure that all environmental allegations are clear, verified and compatible with regulations.”
The Italian Competition Authority also criticized Shane’s “mysterious and public” obligations by reducing greenhouse gas emissions by 25% by 2030, and to pure zero by 2050, noting that the company’s emissions increased in 2023 and 2024.
The Italian Authority, which is responsible for protecting the consumer and organizing competition, said that its comprehensive evaluation was affected by the “increasing duty of care” that is the responsibility of the Chinese company “because it operates in a very contaminated sector and in very polluted methods.
(Tagstotranslate) Environment and Climate (T) Control (T) Asia (T) Europe (T) Italy (T) China