The concept of “value chain” is not new, this is a 1985 model developed by Professor Michael Porter. The model describes the process in which a product or service produces value at all stages – from production to consumption – while creating demand and connecting it to the target audience.
Along the necklace, there is a fair and balanced distribution of the value between the manufacturer, the distributor and the retailer. But when the balance is violated, as in the case of Walt in Israel, an economic snowball begins to hurt everything involved – restaurants, couriers and customers.
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